The Incredible Amount Of Money Universal Is Spending To Advertise Jurassic World: Fallen Kingdom

The Incredible Amount Of Money Universal Is Spending To Advertise Jurassic World: Fallen Kingdom

With May almost over, we now find ourselves firmly entrenched in summer blockbuster season. Movies like Avengers: Infinity War and Deadpool 2 have already done considerable work at the box office, and we're less than a month away from Universal's debut of Jurassic World: Fallen Kingdom. The marketing campaign for the film has been underway for months, and it looks like Jurassic World: Fallen Kingdom's marketing budget is one of the biggest in recent memory. Large marketing campaigns are usually the norm for Hollywood blockbusters, but in the case of the latest dino-oriented film, the numbers are even more incredible.

True to the massive nature of the movie, Jurassic World: Fallen Kingdom is utilizing an enormous marketing campaign. In total, Deadline reports that the entire media campaign will double the cost of the first film's marketing campaign and cost Universal roughly $185 million. For the sake of context, this is more expensive than Avengers: Infinity War ($150 million), Spider-Man: Homecoming ($140 million), or Guardians of the Galaxy Vol. 2 ($80 million).

One specific area that Universal has invested quite a bit of money in is partnerships and tie-in products. Jurassic World: Fallen Kingdom has seen a broad range of tie-in consumer goods announced in recent weeks, with products like Doritos, JEEP, Dr. Pepper, and many others incorporating the dinosaur theme to get the word out about the film.

Of course, it is certainly worth remembering Universal has plenty of reasons to have faith in Jurassic World: Fallen Kingdom's ability to make some serious cash to help offset the cost of the marketing. The original Jurassic World proved itself as a record-breaking hit when it debuted back in 2015, and the sequel generated quite a bit of buzz by enlisting indie director J.A. Bayona, who made a name for himself with 2016's A Monster Calls. Moreover, early screenings of Jurassic World: Fallen Kingdom have generated some serious buzz, so it's not entirely difficult to imagine this will resonate with audiences in a similar way.

Jurassic World: Fallen Kingdom will pick up three years after the events of Jurassic World. The story will focus on Owen (Chris Pratt) and Claire (Bryce Dallas Howard) as they venture back to Isla Nublar to rescue the dinosaurs when a massive volcanic eruption threatens all of the prehistoric life in the now-abandoned theme park. Thematically, it has been said that Fallen Kingdom will deal heavily in some darker ideas of animal rights violations, and the new film will directly call back to the original Jurassic Park franchise by bringing back Jeff Goldblum as Dr. Ian Malcolm.

Following that massive marketing push, we will see the dinosaurs return to the big screen later this summer when Jurassic World: Fallen Kingdom debuts on June 22, 2018. Only time will tell if the movie's massive marketing budget will be worth it, but if you are excited about the film, make sure to mark the release date down on your moviegoing calendars. While you're at it, take a look at our comprehensive 2018 movie premiere guide to see what other films are going to debut later this year.






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The Rise of Skywalker's teaser is also demonstrating good staying power. Deadline reports the movie's EOR viral rate at 295:1 in its first 10 days, which is a ratio based on YouTube views alone and does not include the times the trailer has been shared on social media.



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Why The Russo Brothers Believe Avengers 4 Is Their Best Marvel Movie

Why The Russo Brothers Believe Avengers 4 Is Their Best Marvel Movie

Spoilers ahead for Avengers: Infinity War.

The Marvel Cinematic Universe has always produced quality movies, but the success of Phase Three has been unprecedented. Every single blockbuster has been a critical and box office darling, and the entire shared universe came to a head with The Russo Brothers' Avengers: Infinity War. In addition to awesome new crossovers, the insane ending put the entire future of the MCU into question. All will eventually be answered when the still untitled Avengers 4 hits theaters in a year, upending the shared universe as we know it in the process. While the contents and title of Avengers 4 are a mystery, The Russo Brothers are convinced it is their best Marvel film to date. As Joe Russo recently told it:

You know, we're very proud of it. I think ultimately Avengers 4 may be our best work for Marvel. I think we've grown with every movie that we've made there. We've grown with the characters. We've grown with the cast. As filmmakers we're very happy and very excited with the movie.

Do you hear that? It's the increased heartbeat of ever fanboy out there. Avengers: Infinity War exceeded all expectations, so the idea that Avengers 4 somehow surpassing that blockbuster and The Russo's past with the Captain America franchise is really saying something.

Joe Russo's comments to Deadline show how methodically the Russo Brothers have approached their myriad MCU movies, while also keeping the hype rolling for Avengers 4 in the process. The directors have taken bits of knowledge and experience from each of their projects, starting with their massively successful debut with Captain America: The Winter Soldier. All of their movies have perfectly balanced action with an emotional plot, and the stakes are certainly high enough for Avengers 4 to deliver the latter in spades.

Joe Russo also spoke about trusting his instinct within the MCU. And since Infinity War and Avengers 4 were filmed essentially at the same time, he and Anthony are able to release the untitled blockbuster without worrying about fan response.

You know, it's always an agenda of ours to block out the outside noise because it can lead you to make some bad choices with the material. We've learned over the years just to listen to ourselves, and it's great that there's two of us that we can have conversations with each other. We can really stay insulated and reinforce one another in our belief in the story that we're telling. I feel like with Avengers 4, because it was made before there was any response to Avengers 3, it's really pure in that regard. The storytelling is very pure. It's without any sort of external noise creeping in.

Avengers: Infinity War had plenty of shocking moments, but fans couldn't have predicted the absolutely devastating way the film ended. Thanos actually succeeded in his task, and acquired all of the Infinity Stones. With a snap of his finger, Josh Brolin's villain wiped out half the galaxy, including a mass of beloved Marvel heroes. Fans were left mouths agape in theaters, and wondering how the MCU could possibly continue after such a horrifying loss.

This sense of loss will likely inform the action of Avengers 4, as the few remaining heroes will grapple with the guilt and anger associated with Thanos' victory. The OG Avengers must team up with survivors like Rocket, Nebula, and newcomer Captain Marvel in order to somehow reverse Thanos' snap. Or The Russos could throw us for another loop, and change universes altogether. We'll just have to wait and see.

All will be revealed when Avengers 4 arrives in theaters on March 3rd, 2019. In the meantime, check out our 2018 release list to plan your next trip to the movies.






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